Personal
Entrepreneurs, artists, creatives, operators — a clear, intentional presence.
Underwire Studio
Structure beneath the story.
For people with something real—
who need it to exist clearly online.
Currently booking // Q3 2026Live wire // Novato, CA
01//The Problem
Most websites fail in the same way.
Too much.
No structure.
No sense of what actually matters.
The structure underneath isn’t holding—
so the story never lands.
We focus on that layer first.
02//Who This Is For
Built for people with something real to say.
The work falls into four shapes. Each one starts with the same question: what is the structure that lets the story stand?
Services
Studios, consultants, small teams — structured, credible, direct.
Brands
Early or evolving — defined enough to move, not yet overbuilt.
Rebuilds
You have a site — it just doesn’t feel right.
We don't start with design.
We start with structure.
What exists
The story you're trying to tell.
What doesn't
The structure that should hold it.
What actually matters
The bridge between the two.
Then we build something that holds.
03//Process
How we work.
Clarity
What you have, what you don't, what actually matters.
We shape direction before anything is built.
Structure
Flow, hierarchy, and what belongs.
The part most people skip.
Build
Design and development together.
Fast, focused, no excess.
Refine
One pass to tighten language and feel.
We sand the edges until it sits flat.
Launch
Live, clean, done.
We hand off the keys with the lights on.
04//Engagement Models
Three ways in. Same outcome.
Foundation
You have direction. We structure and build.
Shaped
Some clarity, some gaps. We shape and build.
Full Underwire
Early or undefined. We define, structure, and build.
The difference is simple: how much thinking is required.
05//Selected Work
Recent builds.
If you've been quoted $20k–$50k
and it didn't make sense—
or you've tried to piece something together
and it doesn't feel right—
this is likely a better way to do it.